AKQA and iFIT, a global leader in fitness hardware, software and subscription content, announced the launch of “Experience Personalized Fitness” for NordicTrack, a new campaign that highlights the multi-brand offering as the most personalized fitness solution on the market.
In a move that redefines the fitness industry, NordicTrack and iFIT introduce a deeply personalized training experience powered by cutting-edge AI technology that seamlessly connects software and hardware. This is AKQA’s second campaign with NordicTrack, which celebrates its 50th anniversary in 2025, showcasing NordicTrack’s technically advanced approach to fitness.
“Experience Personalized Fitness” – conceived, developed and produced by AKQA – features 15 social videos that delve into the real reasons why people exercise. The videos bring to life different elements of the NordicTrack and iFIT offering, showing how the wide range of machines and workouts available offer a solution for every training goal. Based on real insights from iFIT members, this campaign shows how NordicTrack and iFIT understand their users and provide them with what they need to succeed in their fitness journeys.
In tandem with the campaign launch, AKQA has refreshed its brand website with campaign messaging and assets, and is also overseeing social media accounts on Instagram, Facebook, TikTok and YouTube for the iFIT and NordicTrack brands. At the heart of this revolution is the new iFIT AI Coach, which delivers personalized workouts based on each user’s unique fitness goals. Members are recommended workouts from over 10,000 outdoor and in-studio fitness workouts to ensure the most effective and engaging fitness experience. From high-intensity interval training to yoga and Pilates, iFIT offers a comprehensive suite of on- and off-product workouts, both on equipment and in the app, ensuring every user can achieve their goals.
NordicTrack and iFIT’s commitment to innovation extends beyond personalized workouts. The recent development of Apple’s Vision Pro Retail Experience shows the potential future of retail for NordicTrack. This pioneering approach, developed with AKQA in partnership with MAP and Subvrsive, underscores NordicTrack’s commitment to improving customer experiences at every touchpoint, from retail environments to home gyms and beyond.
Jon Freshwater, Customer Service Director at AKQA, says: “Our approach to the ‘Experience Personalized Fitness’ campaign was to deeply understand and reflect the diverse motivations that drive people to exercise. Using real member insights, we crafted a narrative that not only showcases NordicTrack and iFIT’s innovative AI-powered personalization, but also resonates with each user’s individual fitness journey. This campaign is about more than just technology—it’s about creating meaningful connections and empowering people to achieve personal growth. The seamless integration of AI into the fitness experience sets a new standard for the industry, and we’re proud to bring this vision to life with our creative work.”
Mark Phillips, Chief Marketing Officer at iFIT, Inc., says: “iFIT is pleased to once again partner with AKQA on our new campaign. They helped us highlight how NordicTrack and iFIT are bringing innovative personal technology to the forefront of fitness to further enhance our members’ experiences. Their ability to reflect our brand values and focus on innovation was key in helping us communicate our story to the public.”
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